About

Charlene Potts White is an artist, illustrator, surface pattern designer, and the creative behind ArtiZenSoul, a brand born from her passion for crafting uplifting art and messages of hope, intertwined with harmonious design. Her work aims to raise awareness, build community, cultivate compassion, and empower individuals while nurturing and elevating the soul.

Charlene’s artistic journey is deeply inspired by nature, featuring florals and vines, and enriched with bold imagery influenced by the Harlem Renaissance, 1980s pop art, modern street art, and more. She employs a diverse range of techniques, including hand drawing, painting with gouache and acrylics, and digital media. Her distinctive style is characterized by fluid lines, organic shapes, and textures, brought to life with warm, earthy tones complemented by vibrant accents.

Born and raised in Upstate New York, Charlene moved to New York City to attend art school and pursue her artistic career. After years of success as an award-winning illustrator and designer, she relocated with her family to Ireland, where she is currently based.

Discover more of Charlene’s work and follow her artistic journey, including behind-the-scenes glimpses, on Instagram: @ArtiZenSoul.

Past Clients and Collabs

The New York Times, Entrepreneur, Levis, Citibank, The Wall Street Journal, Boston Globe, Women's Press Collective, Time Out, WFUV Radio, The Boston Globe, Cambridge University Press, Scholastic, Sasquatch Books, Running Press, The George Washington Carver Museum, Dublin Canvas, and many more.